On Good Friday, we at History, Rinse, & Repeat ran a short piece on the burgeoning Budweiser controversy, in which Bud Light, the top-selling beer brand in this country, engaged a transgender Tik Tok influencer, Dylan Mulvaney, to be a company spokesman. The decision has caused widespread controversy, has led to a boycott of the Bud Light brand, if not other Anheuser-Busch products, and has granted Bud Light’s VP for Marketing, Alissa Heinerscheid, an unfortunate, Warholesque fifteen minutes of fame, principally as a result of statements she made, several months ago in an interview for a podcast, concerning the marketing strategy she sought to replace. Remarkably, the controversy refuses to go away and continues to boil over on numerous newscasts.
Got to say, I’m thankful for all the work you do. I loved your preamble on this topic and now having enjoyed the whole thing... you made a moment I’ve had a hard time understanding snap into complete clarity. Like damn, just superb 🍻
This was —like all your posts— awesome, and I had to say I'm extremely impressed at how even your discussion of this is; it's a fantastic illustration of *why* history matters: in context, this event is more general than specific, a reflection of long-developing trends more than an individually "critical" moment, etc. Great stuff!!!
Thank you for the nice comments. I don't know whether it is worrisome or evidence that we are doing something right that the comments are more erudite than the article. I certainly cannot quote Simone Weil, nor even recognize any of her quotes. Truth be told, I have a tough enough time getting through her Wikipedia page.
I assume we're just non-overlapping nerds. I don't know most of what I read in your posts! Simone is a wild one, too; I don't think I'd say I understand her; I just like her a lot!
Got to say, I’m thankful for all the work you do. I loved your preamble on this topic and now having enjoyed the whole thing... you made a moment I’ve had a hard time understanding snap into complete clarity. Like damn, just superb 🍻
Mills Baker beat me to the punch. Your piece is terrific!
As for Mr. Baker, anyone who quotes Simone Weil--and who also understands the point of your article--is a master of cognitive dissonance.
This was —like all your posts— awesome, and I had to say I'm extremely impressed at how even your discussion of this is; it's a fantastic illustration of *why* history matters: in context, this event is more general than specific, a reflection of long-developing trends more than an individually "critical" moment, etc. Great stuff!!!
Mills and Jonathan,
Thank you for the nice comments. I don't know whether it is worrisome or evidence that we are doing something right that the comments are more erudite than the article. I certainly cannot quote Simone Weil, nor even recognize any of her quotes. Truth be told, I have a tough enough time getting through her Wikipedia page.
I assume we're just non-overlapping nerds. I don't know most of what I read in your posts! Simone is a wild one, too; I don't think I'd say I understand her; I just like her a lot!